The audience is broad and diverse, the location is freely-open, and your ads can target specific locations using InciMat.
Companies can target specific ads based on a GPS locality that will provide the best possible return in investing in this area.
Location and place-based services, made possible through the use of global positioning system (GPS) devices (including both portable and in-dash car navigation systems) can be used to geographically connect potential consumers with nearby businesses.
Business owners are also able to target and “reach out” to potential customers through the use of virtual coupons and other marketing techniques using InciMat.
2) Recreation (outdoor adventurers) – Benefits
Highly accurate all-weather positioning information using GPS receivers helps outdoor adventurers with safer exploration anywhere in the world.
Ability to return to favorite fishing spots, trails, campsites or other locations with precision year after year, despite changing terrain conditions.
New and interesting activities (based solely on the capabilities of GPS) are developed every day by outdoor enthusiasts and shared with others.
GPS technology has generated entirely new sports and outdoor activities. An example of this is geocaching, a sport which rolls a pleasurable day’s outing and a treasure hunt into one. Another new sport is geodashing, a cross-country race to a predefined GPS coordinate.