Advertisers want to reach as many consumers as efficiently as possible. This requires an understanding of how customers’ minds work. Behavioral targeting is the most common targeting method used online. Behavioral targeting works by anonymously monitoring and tracking the content read and sites visited by a user or IP when that user surfs on the Internet. This is done by serving tracking codes. There’s no second chance at making a first good impression. Advertisement, regardless online or offline, if they don’t catch your attention within seconds they are considered failed. Agencies and big corporations do not believe in ‘cool factors’ in advertisement anymore. Instead, to really stand out of the crowd, the idea has to be really out of the box. Advertisements are everywhere and consumers have a need and advertisements direct the consumer to the company that has a solution for their need. For years, we have tried in vain to escape advertisements, but aggressive advertisement companies have stepped up their creativity. These days, instead of relying on the simple goodness of lemonade and children’s laughter, ads have taken a decidedly more provocative turn. Gone are the nostalgic days of skipping through wheat fields. These days, ads venture on the irreverent and they cater to your physical senses and bend your mind to what is possible. In modern technology oriented days, now it is just a furlong away to track audiences. Every website needs an audience. And every audience needs a goal. Advocating for end-user needs is the very foundation of the user experience disciplines.
The goals for social advertisements typically include:
- Increasing the number of fans or followers.
- Distributing content, such as videos, photos and other items that live on the feeds of the network.
- Driving direct responses, such as e-commerce, application downloads, etc.
- Targeted advertising is a type of advertising whereby advertisements are placed so as to reach consumers based on various traits such as demographics psycho graphics, behavioral variables (such as product purchase history), and demographic variables or other second-order activities which serve as a proxy for these traits.
- Most targeted new media advertising currently uses second-order proxies for targeting, such as tracking online or mobile web activities of consumers, associating historical webpage consumer demographics with new consumer web page access, using a search word as the basis for implied interest.
For more details : InciMat